The DNA of your brand is critical for establishing your business and develop it on the Chinese market. There is no final recipe for how to do this, but this is what we want You to focus on! iQubator provides the frames and necessary back-up.
Branding, Positioning and Pricing
Good branding is critical. The Chinese audience is very critical and probably exposed to more international brands than any other country. On the other hand, the branding is a great opportunity to create a story telling universe that the Chinese buy into. The quality and prestige of foreign brands are favored by the Chinese audience, but also priced relatively high. When sold at significantly higher price, the communication of the brand values is essential. Authentic brands with appeal, storytelling content and clear messages, are already one step ahead.